Staging is not "decorating." One big misconception professional home stagers encounter over and over again is that staging the property means mega-decorating or something similar to set up a design for a magazine shoot. Decorating appeals to the person living in the house; staging is removing the owner's personal connection and targeting the buyer's personal connection. This is purely a marketing strategy.
Decorating:
*Creates an environment according to the homeowner's taste
*Is an interpretation of personal style
*Occurs with the luxury of time
*Generally involves a larger budget
*Is an optional expense
Staging:
*Creates an environment that appeals to the future buyer
*Applies a universal style
*Takes place under tight deadlines
*Necessarily works with tight budgets
*Is a necessity for securing the most equity in the sale of your home
Decorating:
*Creates an environment according to the homeowner's taste
*Is an interpretation of personal style
*Occurs with the luxury of time
*Generally involves a larger budget
*Is an optional expense
Staging:
*Creates an environment that appeals to the future buyer
*Applies a universal style
*Takes place under tight deadlines
*Necessarily works with tight budgets
*Is a necessity for securing the most equity in the sale of your home
Decorated Room:
Staged Room:
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