April 21, 2009

What Staging IS, and What Staging IS NOT

Staging is not "decorating." One big misconception professional home stagers encounter over and over again is that staging the property means mega-decorating or something similar to set up a design for a magazine shoot. Decorating appeals to the person living in the house; staging is removing the owner's personal connection and targeting the buyer's personal connection. This is purely a marketing strategy.

Decorating:
*Creates an environment according to the homeowner's taste
*Is an interpretation of personal style
*Occurs with the luxury of time
*Generally involves a larger budget
*Is an optional expense

Staging:
*Creates an environment that appeals to the future buyer
*Applies a universal style
*Takes place under tight deadlines
*Necessarily works with tight budgets
*Is a necessity for securing the most equity in the sale of your home


Decorated Room:

















Staged Room:

What are you willing to do to get your home sold?


Selling Homes In A Slow Market: Seller Strategies For A Slower Housing Market

How To: Install Invisible Shelf


Painting & Decorating: How To Install Invisible Shelves

Put Away Family Photos, Unpack Vacation Photos




If you are putting your house up for sale, or already have...Take down and pack up all of your precious family photos and pack them up. In their place, sparingly put up photos you have of the vacations you've enjoyed. Why? Because along with the buyers being able to see themselves living in your home, you can reach their inner-aspirations of taking that same vacation you did... this makes them "feel" inspired while in your home.


When you are selling your home, your goal should be to "de-personalize" your home as much as possible. Buyers who look through your home should not be able to tell who lives there, which contributes more to them being able to see themselves living there.

Examples of Generic Vacation Photos













Home Staging Trend, More Than Just Trendy




As real estate home staging becomes more and more popular, many are realizing it isn't just maybe a good thing to have done when putting their home up for sale, but its becoming imparitive to some. There are several shows on t.v. featuring home stagers, showing the benefits of home staging, and giving home sellers a plethera of ideas!

RAISE THE ROOF!


You can make your ceiling look taller by hanging straight drapes starting all the way at the ceiling and going all the way to the floor. Use a solid fabric and it won't look too "busy"!